PRIVACY POLICY
Loved Before Privacy Policy
Last Updated January 2025
Effective Date: 14th August 2019
1. Introduction
Welcome to Loved Before. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and make purchases.
2. Information We Collect
We collect various types of personal information to provide and improve our services. The types of data we collect include:
Personal Identifiable Information (PII): We collect personally identifiable information such as your name, email address, shipping address, billing address, phone number, and payment details. This information is necessary to process your orders, contact you regarding your purchases, and provide customer support when needed.
Transaction Data: We collect details of your transactions, including items purchased, order history, payment confirmations, and other related details. This helps us track orders, handle returns or refunds, and provide a seamless shopping experience.
Technical Data: We collect information about the devices you use to access our website, including your IP address, browser type, operating system, and device specifications. We also track website usage patterns, including time spent on pages, pages visited, and referring URLs. This data helps us improve our website functionality and enhance user experience.
Marketing Data: We collect information about your preferences for receiving promotional emails, newsletters, and responses to marketing campaigns. This enables us to tailor our communications to your interests and improve our marketing strategies.
3. How We Use Your Information
We use the personal data collected for the following purposes:
We use your personal identifiable information to process and fulfill orders, ensuring that your purchases are delivered to the correct address in a timely manner. This information also allows us to contact you regarding any issues with your order and provide necessary customer service support.
We analyse transaction data to enhance our inventory management, detect fraudulent transactions, and facilitate refunds or exchanges. This helps us improve our overall service and ensure customer satisfaction.
We use technical data to monitor website performance, identify technical issues, and optimise our website’s usability. Collecting this information allows us to make our website more user-friendly and responsive to customer needs.
Marketing data helps us send personalised promotional materials based on your preferences. We may also use this information to analyse the effectiveness of our marketing campaigns and adjust our strategies accordingly. You can opt-out of marketing communications at any time.
4. How We Share Your Information
We do not sell or rent your personal data to third parties. However, we may share your information in the following ways:
We collaborate with third-party service providers to assist with payment processing, order fulfillment, website analytics, and customer support. These providers are contractually obligated to protect your information and use it solely for the purpose of providing their respective services.
We may disclose your information if required by law, such as responding to court orders, subpoenas, or government investigations. We may also share information when necessary to protect our legal rights, prevent fraud, and comply with legal obligations.
In the event of a merger, acquisition, or sale of our company, your personal data may be transferred as part of the business assets. If such a transfer occurs, we will ensure that your personal information remains protected in accordance with this Privacy Policy.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device that allow us to recognise you when you visit our website.
You can manage your cookie preferences through your browser settings. While disabling cookies may affect certain functionalities, you can still browse our website without them. We also use tracking technologies such as pixels and analytics tools to measure user engagement and improve our website.
6. Data Security
We implement robust security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include data encryption, secure payment processing, and access controls.
Despite our best efforts, no online transmission is completely secure. While we take precautions to safeguard your information, we cannot guarantee absolute security. We encourage you to use strong passwords and keep your login credentials confidential.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal data. These rights may include:
You have the right to access your personal data and request a copy of the information we hold about you. This allows you to verify its accuracy and request updates if needed.
If you believe any of your personal data is incorrect or incomplete, you have the right to request corrections. We will review and update your information as needed.
You have the right to request the deletion of your personal data under certain circumstances. This may include situations where your information is no longer necessary for the purposes for which it was collected. However, some data may be retained for legal or administrative purposes.
You have the right to opt-out of receiving marketing communications from us. You can do this by clicking the unsubscribe link in our emails or contacting us directly. Please note that even if you opt out of marketing messages, you may still receive transactional emails related to your purchases.
If you wish to exercise any of these rights, you may contact us at management@lovedbefore.london
8. Third-Party Links
Our website may contain links to third-party websites that are not operated by us. These external sites have their own privacy policies, which we encourage you to review. We are not responsible for the content, security, or practices of third-party websites.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. The latest version of the Privacy Policy will always be available on our website, and the effective date will be clearly stated at the top of the document.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website constitutes your acceptance of any updates to this policy.
10. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: management@lovedbefore.london
Thank you for trusting Loved Before with your personal information! We are committed to ensuring your privacy and providing a safe shopping experience.